Josh M Brooks

Josh M Brooks

Driving incremental revenue through data analysis & tactical implementation over the last 7 years within digital environments.


  • Mobile: 07984 871998
  • E-mail: admin@joshbrooks.me
  • Web: www.joshbrooks.me

Profile

Hello there!


My name is Josh Brooks, I am digital marketing contractor/freelancer with a unique ability to attain uplifts for commercial optimisations, in the digital world.

My digital marketing journey started with building a fully monetised website, 11 years ago, when technical SEO merely existed & when £2 was an extortionate cost per click - times have changed!

Since then, over the past 7 years working for global companies across a host of industries, I have been challenged to improve efficiencies within acquisition channels and across websites, which can be split in to two categories:

Pre-click: which involves analysing and modeling data, generally campaign and channel optimisations.
Post-click: which involves creating and measuring results of A/B tests & MVT to highlight uplift enhancing the user experience.

I have vast experience managing 8-figure annual budgets (£14m) across multiple channels, including team building / line manager experience across PPC, SEO, Social, Display, CRO, CRM, VoD and Affiliates.

For all day rate information and availability please contact me at admin@joshbrooks.me or on 07984 871998. Feel free to view commercial achievements below:

  • Reduced final lead cost from £90 to £53 for company X, a 42% reduction, representing a £370,000 saving per 10,000 leads.
  • Increased conversion rate across one complete journey by 6% for company X, representing £6m annual revenue uplift.
  • Created and implemented an entire SEO strategy (inc on-page, technical and off-site SEO), to increase annual revenue by £1m for company X.



Career Experience

Head of Paid Search at Amigo Loans

August 2018 - April 2019


9 months at Amigo Loans, the UK's most recognised guarantor loans provider, 90%+ market share. At Amigo some of my responsibilities included:

  • Day-to-day management of the paid search accounts, leading the strategy and implementation of an annual 8-figure budget.
  • Creating forecasts and targets for the upcoming months/financial year.
  • Implementation of a data-driven attribution model.
  • Implementation of an organic search strategy.
  • Online and offline testing, including multiple journey & communication A/B tests, to increase conversion.
  • Training and managing the in-house search team.

Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)

August 2017 - August 2018


1 year at Cunard, a luxury travel cruise company and part of Carnival UK, which also includes P&O Cruises & Princess Cruises. At Cunard, my responsibilities included:

  • Managing a 6-figure annual advertising budget, including forecasting and presenting results.
  • Daily management and measurement of the paid search accounts. Including reacting to data from revenue management to increase revenue for specific trades.
  • Utilising advanced excel skills to gain insight and display data suitable for the wider business, including Tableau knowledge.
  • Transitioning project, including leading a business case, to manage paid search in-house from an agency.
  • Agency management for SEO, paid social, display, native and VoD.
  • Training and mentoring a Junior Search Marketing Executive as part of the in-housing process.
  • Completing A/B split testing projects using Monetate, a javascript overlay.













Career Experience Continued

Digital Marketing Manager at Aura Gas (6 months)

November 2016 - May 2017


6 months at Aura Gas, a boiler installation and now in-house lead generation company. My main project was to build a framework to generate leads in-house, lessening the requirement for purchasing third party generated leads. Transformation in to the digital era via:

  • Paid search account strategy and implementation of campaigns.
  • Set-up of analytics to measure traffic volumes and cross-channel conversion paths.
  • Re-marketing criteria set-up from analytics implementation.
  • A/B testing across landing pages to find the key conversion factors required to improve conversion rates, unique landing pages tailored based on search terms.
  • Resulted in an overall CPA reduction of over 41%.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016


4 and a half years at Exclusive Group, a telecommunications company offering a niche service, my digital marketing experience was offered to new clients & partners of the business as part of an on boarding scheme. My responsibilities included:

  • Digital marketing consultancy for all global partners and clients, utilising my well rounded digital marketing knowledge. From reviewing digital strategies through to auditing paid accounts.
  • Using advanced excel skills to monitor and measure campaigns, suggesting optimisations.
  • General management of the website, which involved updating content via a CMS.
  • In October 2013, I was appointed as the Digital Marketing Manager.
  • Line management experience training and managing a Digital Marketing Assistant.
















Career Experience Continued

Freelance Web Programmer & Paid Search Specialist

Since February 2007

   

  • Self-taught HTML/CSS coding languages with MySQL databases. Alongside an ability to read PHP & Javascript.
  • Created a fully monetised website at 14 years old, which ran for 3 years.

On my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From further learning I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords & when implementing tagging solutions.

In 2007, I completed a fully monetised text based mafia game that took around 1 year to build. This was the base of my knowledge for SEO and PPC advertising and where my huge interest for both on-site and off-site optimisations began. Alongside studying, I would design PSD's and slice them to HTML & CSS for clients.

Key Tools

  • Marin/Kenshoo Automated Bidding Tools
  • Ensighten & Google Tag Manager
  • Google Search Console
  • SQL, Tableau, Domino & Datorama
  • EpiServer, Wordpress & Joomla
  • Hotjar, Unbounce, Monetate & Optimizely
  • Trello, Asana, Jira & Confluence
  • Google Analytics & Adobe Analytics
  • AdWords Scripts utilising JavaScript