Welcome to my online CV, my name is Josh Brooks, I am a 26 year old digital marketing expert with a unique ability to locate uplifts for commercial optimisations, in the digital world.
My thorough understanding of both omni-channel & multi-channel marketing, paired with my ability to draw conclusions from large datasets; to gain insights or to use data visualations tools for reporting, distances me from the average digital marketer.
My digital marketing journey started with a fully monetised website, 11 years ago. When gaining a top 3 position in search engines was as simple as changing meta-descriptions or overusing the targeted keyword in content. All before correct keyword dilution impacted ranking factors. Today, ranking factors in search engines have become a delicate art. However, it has been invaluable experience following the transition.
Since then, over the past 7 years working for global companies across a host of industries, I have been challenged to improve efficiencies in acquisition channels and across websites, which in short involves analysing and modelling data (pre-click, account optimisations) & creating and measuring results of A/B tests to highlight uplift (post click, user experience).
I have vast experience managing 8-figure annual budgets (£14m) across multiple channels, with line manager experience. These channels include: PPC, Paid Social, SEO, CRO, Display, CRM, VoD, Affiliates, and of course, where relevant, Re-marketing.
I have a keen interest and proven ability to implement automation across paid search. From always-on scripts such as a 404 page script, to negotiate minimal downtime across live pages, through to project based bidding scripts utilising internal data. I also have experience managing bid management tools, such as Marin.
For my most up-to-date CV, please visit www.joshbrooks.me - if you wish to reach out to me, I am always available at firstname.lastname@example.org.