Josh M Brooks

Josh M Brooks

6+ years in Digital, hands-on in Paid Search.

Profile

Introduction

My name is Josh Brooks, I am a 25-year-old digital marketing specialist based in Bournemouth, England. I have over 6 years' experience working mainly in acquisition, specifically in search; predominantly in paid search. I have been challenged over the past 6 years to improve efficiencies in paid search accounts, which is split in two parts - the user before the click (account optimisations) & the user after the click (user experience).

I am a natural team leader and I have a huge desire for success within my career, I have ambitious goals and progression plans. I have vast experience managing multi-million-pound advertising budgets within Paid Search across YouTube, Google, Bing & smaller networks.

I have achieved success reducing CPAs across all paid for accounts I have worked on, via optimisations within the accounts and working across landing pages via controlled splits to improve the user experience, with the goal to make conversions as clean, simple and as fast as possible.

Career Experience

Head of Paid Search at Amigo Loans

August 2018 Onwards

At Amigo, I currently handle a multi-million pound budget within Paid Search, day-to-day I run multiple split tests across the website, all with a goal to improve the user's likelihood of converting. Alongside this, I have been challenged to create a data-driven view for multi-channel & multi-device attribution.

Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)

August 2017 - August 2018

At Cunard, I managed a 7-figure annual advertising budget, transitioned paid search to in-house from an agency, alongside agency management for VoD, Display, other paid campaigns and the SEO channel too. I trained & mentored a Junior Search Marketing Executive as part of the in-housing process. I used Monetate for A/B testing and received training for Adobe Target too.

Digital Marketing Manager at Aura Gas (6 months)

November 2016 - May 2017

My role at Aura Gas involved creating multiple strategies to aid the transformation of a department in to the digital era. This required a variety of skills I mastered over the years including optimisation and management of the website to improve the user experience, optimisation of new and existing PPC campaigns within the boiler industry, which included additional campaigns focusing on vacancies within the company and finally on-page and off-page (technical) SEO work all to aid with in-house lead generation. Which produced an overall CPA reduction of 41%.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016

I was employed at first for Exclusive Group to optimise their PPC campaigns, however after near enough immediate success in reducing the CPA and increasing conversions I was given a much more advanced role. Heading up marketing strategies and their implementation I had to ensure Exclusive Group had the most exposure for the smallest possible cost. 

In October 2013, I was appointed as the Digital Marketing Manager which involved training and managing a Digital Marketing Assistant. I was leading budgets of over 7-figures in annual marketing costs across multiple clients. My audit work at Exclusive Group included re-writing paid search strategy on an account-by-account basis and UX improvements to enhance conversion.

Accounts Assistant at Goadsby

March 2011 - March 2012

I was appointed at Goadsby under the apprenticeship scheme in March 2011, during this time I was also studying to attain an AAT qualification. I completed the first year of the qualification before deciding it was time to pursue a career path I could be more passionate about.

Freelance Web Programmer & Paid Search Specialist

Since October 2007

For my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From then on I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords.

In 2008 I completed a fully monetised text based mafia game that took over 1 year to build, alongside a business partner. This was the root of my knowledge base for SEO and PPC advertising and where my huge interest for optimisation began. Alongside studying, I also used to design PSD's and slice them to HTML/CSS for clients. From time to time I still freelance, which consists of completing audits of paid search accounts & UX recommendations.

Key Skills

  • Marin/Kenshoo Automated Bidding Tools 
  • AdWords UI & BingAds UI
  • Ensighten & GTM
  • Google Search Console
  • Tableau, Domino & Datorama
  • Hotjar, Unbounce, Monetate & Optimizely
  • Google Analytics & Adobe Analytics
  • AdWords Scripts & Reading JavaScript

  • Education

    Ringwood 6th Form

    September 2009 - July 2010

    I completed 1 year at Ringwood 6th form achieving 4 AS levels in Business, Information Technology, Graphic Design and Psychology.

    Ringwood Secondary School

    September 2005 - July 2009

    I regularly attended secondary school in my hometown of Ringwood. During this time, I had fantastic attendance and came away with 11 GCSE's out of a possible 11.

    Accreditations

    Paid Search Exams

    I have earned a variety of accreditations from sitting exams with Google & Bing, which must be renewed annually, I currently hold:

    Awards:
  • Award in Google AdWords Fundamental - 17th June 2018

  • Certifications:
  • Google Analytics Individual Qualification - 17th June 2018
  • AdWords Search Certification - 17th June 2018 

  • Pending: Display, Mobile & DoubleClick certifications to renew.