Head of Paid Search at Amigo Loans
August 2018 Onwards
At Amigo, I currently handle a multi-million pound budget within Paid Search, day-to-day I run multiple split tests across the website, all with a goal to improve the user's likelihood of converting. Alongside this, I have been challenged to create a data-driven view for multi-channel & multi-device attribution.
Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)
August 2017 - August 2018
At Cunard, I managed a 7-figure annual advertising budget, transitioned paid search to in-house from an agency, alongside agency management for VoD, Display, other paid campaigns and the SEO channel too. I trained & mentored a Junior Search Marketing Executive as part of the in-housing process. I used Monetate for A/B testing and received training for Adobe Target too.
Digital Marketing Manager at Aura Gas (6 months)
November 2016 - May 2017
My role at Aura Gas involved creating multiple strategies to aid the transformation of a department in to the digital era. This required a variety of skills I mastered over the years including optimisation and management of the website to improve the user experience, optimisation of new and existing PPC campaigns within the boiler industry, which included additional campaigns focusing on vacancies within the company and finally on-page and off-page (technical) SEO work all to aid with in-house lead generation. Which produced an overall CPA reduction of 41%.
Digital Marketing Manager at Exclusive Group
April 2012 - October 2016
I was employed at first for Exclusive Group to optimise their PPC campaigns, however after near enough immediate success in reducing the CPA and increasing conversions I was given a much more advanced role. Heading up marketing strategies and their implementation I had to ensure Exclusive Group had the most exposure for the smallest possible cost.
In October 2013, I was appointed as the Digital Marketing Manager which involved training and managing a Digital Marketing Assistant. I was leading budgets of over 7-figures in annual marketing costs across multiple clients. My audit work at Exclusive Group included re-writing paid search strategy on an account-by-account basis and UX improvements to enhance conversion.
Accounts Assistant at Goadsby
March 2011 - March 2012
I was appointed at Goadsby under the apprenticeship scheme in March 2011, during this time I was also studying to attain an AAT qualification. I completed the first year of the qualification before deciding it was time to pursue a career path I could be more passionate about.
Freelance Web Programmer & Paid Search Specialist
Since October 2007
For my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From then on I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords.
In 2008 I completed a fully monetised text based mafia game that took over 1 year to build, alongside a business partner. This was the root of my knowledge base for SEO and PPC advertising and where my huge interest for optimisation began. Alongside studying, I also used to design PSD's and slice them to HTML/CSS for clients. From time to time I still freelance, which consists of completing audits of paid search accounts & UX recommendations.