Josh M Brooks

Josh M Brooks

6+ years in digital, driving incremental revenue through data analysis & tactical implementation.


  • Mobile: 07984871998
  • E-mail: admin@joshbrooks.me

Profile

Introduction

Hello! My name is Josh Brooks, I am a 25 year old digital expert with strong skills in data analysis for commercial optimisations.

I have over 6 years' industry experience working in digital, mainly in acquisition, with hands-on experience across organic search, paid search, analytics, advanced excel practise, data-driven approaches, tag implementation & management, multi-million budget management, budget forecasting and much more. My digital data journey started with freelance work & a fully monetised website, 11 years ago.

I have been challenged over the past 6 years to improve efficiencies in acquisition channels, which involves analysing and modelling data (account optimisations) & measuring results of A/B tests to highlight uplift. (user experience).

I am a natural team leader and I have a huge desire for success within my career, I have ambitious progression goals. I have vast experience managing multi-million-pound advertising budgets across multiple-channels.

Career Experience

Head of Paid Search at Amigo Loans

August 2018 - Current


3 months to date at Amigo Loans, the UK's most recognised guarantor loans provider. At Amigo some of my responsibilities include:

  • Day-to-day management of the paid search accounts, leading the strategy and implementation of an annual multi-million pound budget.
  • Creating forecasts and targets for the upcoming month/financial year.
  • Implementation of a data-driven attribution model.
  • Implementation of an organic search strategy.
  • Training and managing a Digital Marketing Executive.

Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)

August 2017 - August 2018


1 year at Cunard, a luxury travel cruise company and part of Carnival UK, which also includes P&O Cruises & Princess Cruises. At Cunard, my responsibilities included:

  • Managing a 6-figure annual advertising budget, including forecasting and presenting results.
  • Daily management and measurement of the paid search accounts. Including reacting to data from revenue management to increase revenue for specific trade.
  • Utilising advanced excel skills to gain insight and display data suitable for the wider business, including Tableau knowledge.
  • Transitioning project, including a business case, to manage paid search in-house from an agency.
  • Agency management for SEO, social, display, native and VOD.
  • Training and mentoring a Junior Search Marketing Executive as part of the in-housing process.
  • Completing A/B split testing using Monetate, a javascript overlay.

Digital Marketing Manager at Aura Gas (6 months)

November 2016 - May 2017


6 months at Aura Gas, a boiler installation and now in-house lead generation company. My main project was to build a framework to generate leads in-house, lessening the requirement for purchasing third party generated leads. Transformation in to the digital era via:

  • Paid search account strategy and implementation of campaigns.
  • Set-up of analytics to measure traffic volumes and cross-channel conversion paths.
  • Re-marketing criteria set-up from analytics implementation.
  • A/B testing across landing pages to find the key conversion factors required to improve conversion rates, unique landing pages tailored based on search terms.
  • Resulted in an overall CPA reduction of over 41%.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016


4 and a half years at Exclusive Group, a telecommunications company offering a niche service, my digital experience was offered to new clients & partners of the business as part of an on boarding scheme. My responsibilities included:

  • Digital consultancy for all global partners and clients, utilising my well rounded digital knowledge. From reviewing digital strategies through to auditing paid accounts.
  • Using advanced excel skills to monitor and measure campaigns, suggesting optimisations.
  • General management of the website, which involved updating content via a CMS.
  • In October 2013, I was appointed as the Digital Marketing Manager.
  • Line management experience training and managing a Digital Marketing Assistant.

Freelance Web Programmer & Paid Search Specialist

Since February 2007

   

  • Self-taught HTML/CSS coding languages with MySQL databases. Alongside an ability to read PHP & Javascript.
  • Created a fully monetised website at 14 years old, which ran for 3 years.

  • On my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From further learning I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords & when implementing tagging solutions.

    In 2007, I completed a fully monetised text based mafia game that took around 1 year to build. This was the base of my knowledge for SEO and PPC advertising and where my huge interest for both on-site and off-site optimisations began. Alongside studying, I would design PSD's and slice them to HTML & CSS for clients. From time to time I still freelance now, which generally consists of completing audits of paid search accounts & UX recommendations.

Key Skills & Tools

  • Marin/Kenshoo Automated Bidding Tools 
  • AdWords UI & BingAds UI
  • Ensighten & Google Tag Manager
  • Google Search Console
  • Tableau, Domino & Datorama
  • EpiServer, Wordpress & Joomla
  • Hotjar, Unbounce, Monetate & Optimizely
  • Trello, Asana, Jira & Confluence
  • Google Analytics & Adobe Analytics
  • AdWords Scripts & Reading JavaScript

Education

Ringwood 6th Form

September 2009 - July 2010


I completed 1 year at Ringwood 6th form achieving 4 AS levels in Business Studies, Information Technology, Graphic Design and Psychology.

Ringwood Secondary School

September 2005 - July 2009


I regularly attended secondary school in my hometown of Ringwood. During this time, I had fantastic attendance and received 11 GCSE's out of a possible 11.

Accreditations

Paid Search Exams

I have earned a variety of accreditations from sitting exams with Google & Bing, which must be renewed annually, I currently hold:

Awards:
  • Award in Google AdWords Fundamental - 17th June 2018

  • Certifications:
  • Google Analytics Individual Qualification - 17th June 2018
  • AdWords Search Certification - 17th June 2018 

  • Pending: Display, Mobile & DoubleClick certifications to renew.