Josh M Brooks

Josh M Brooks

Digital Marketing Specialist

Profile

Personal Life & Hobbies

Welcome to my digital CV. My name is Josh Brooks, I am a 24 year old digital marketing specialist based in Bournemouth, England. During my time away from work I can be found in the gym, playing or watching football and attending music concerts/festivals. I have a keen interest in tactics deployed in football and occasionally play Football Manager. Out of hours I keep my knowledge on the digital marketing world as current as possible by being an active member in several forums and in the future I hope to participate in several marketing based events.

Professional Life

My work life and my personal life intersect seamlessly as I am available around the clock. I have previously spent time working in American time zones which highlights my dedication to marketing and my employer. I am a natural team leader and I have a huge desire for success within my career.

I believe creating something different is the start to building something en route to perfect and that creativity is the key to success. Creativity in PPC is absolutely necessary; from writing eye catching ad copy all the way through to creating unique solutions whilst optimising a website to improve the user flow. Digital Marketing also requires patience, commitment and the ability to know when to stop pushing a campaign if necessary, it therefore also requires knowledge of important metrics such as ROI and the ability to handle budgets of all sizes with full professionalism.

I see Digital Marketing as a fine art. My experience at an employment based level is over 5 years, however, as I am often spending a further 10 hours a week at my desk furthering my knowledge - I would consider my experience at a much higher level than it perhaps should be based on my industry experience hours.

Career Experience

Digital Marketing Specialist at Aura Gas (6 months)

November 2016 - May 2017

My role at Aura Gas involved creating multiple strategies to aid the transformation of a department in to the digital era. This required a variety of skills I mastered over the years including optimisation and management of the web site to improve the users experience, optimisation of new and existing PPC campaigns within the boiler industry which included additional campaigns focusing on vacancies within the company and finally on-page and off-page SEO (mostly local) all to aid with in-house lead generation.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016

I was employed at first for Exclusive Group to optimise their PPC campaigns, however after near enough immediate success in reducing the CPA and increasing conversions I was given a much more advanced role. Heading up marketing strategies and their implementation I had to ensure Exclusive Group had the most exposure for the smallest possible cost. In October 2013 I was appointed as the Digital Marketing Manager which involved training and managing a Digital Marketing Assistant. I was in charge of budgets of over £1,000,000 in annual marketing costs across multiple customers - something that I am incredibly proud of.

Accounts Assistant at Goadsby

March 2011 - March 2012

I was appointed at Goadsby under the apprenticeship scheme in March 2011, during this time I was also studying to attain an AAT qualification. I completed the first year of the qualification before deciding I had little interest in accountancy and it was therefore the correct time to move on to something that I am more passionate about.

Freelance Web Programmer

Since October 2007

For my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. My love for coding grew from there and I continued to read books and forums to further my ability. In 2008 I completed a fully monetised text based mafia game that took over 1 year to build. This led on to form the root of my knowledge base for SEO and PPC advertising and where my huge interest for optimisation began.

Key Skills

  • HTML5/CSS3
  • PHP
  • MySQL
  • SEO
  • SEM
  • PPC
  • Social Media Guru
  • Proficient in Analytics
  • CMS & Databases

Education

Ringwood 6th Form

September 2009 - July 2010

I completed 1 year at Ringwood 6th form achieving 4 AS levels in Business, Information Technology, Graphic Design and Psychology.

Ringwood Secondary School

September 2005 - July 2009

I regularly attended secondary school in my hometown of Ringwood. During this time I had fantastic attendance and came away with 11 GCSE's out of a possible 11.

Certificates

Google AdWords Exams

October 2016 Onwards

I have earned a variety of certificates from sitting exams with Google, which means I am:

Google AdWords Fundamental certified
Google AdWords Shopping certified
Google AdWords Mobile certified
Google Analytics certified

My official certifications can be viewed here:
My Google Profile