Josh M Brooks

Josh M Brooks

Driving incremental revenue through data analysis & tactical implementation over the last 7 years within digital environments.


  • Mobile: 07984 871998
  • E-mail: admin@joshbrooks.me

Profile

Introduction

Welcome to my online CV, my name is Josh Brooks, I am a 26 year old digital marketing expert with a unique ability to locate uplifts for commercial optimisations, in the digital world.

My thorough understanding of both omni-channel & multi-channel marketing, paired with my ability to draw conclusions from large datasets; to gain insights or to use data visualations tools for reporting, distances me from the average digital marketer.

My digital marketing journey started with a fully monetised website, 11 years ago. When gaining a top 3 position in search engines was as simple as changing meta-descriptions or overusing the targeted keyword in content. All before correct keyword dilution impacted ranking factors. Today, ranking factors in search engines have become a delicate art. However, it has been invaluable experience following the transition.

Since then, over the past 7 years working for global companies across a host of industries, I have been challenged to improve efficiencies in acquisition channels and across websites, which in short involves analysing and modelling data (pre-click, account optimisations) & creating and measuring results of A/B tests to highlight uplift  (post click, user experience).

I have vast experience managing 8-figure annual budgets (£14m) across multiple channels, with line manager experience. These channels include: PPC, Paid Social, SEO, CRO, Display, CRM, VoD, Affiliates, and of course, where relevant, Re-marketing.

I have a keen interest and proven ability to implement automation across paid search. From always-on scripts such as a 404 page script, to negotiate minimal downtime across live pages, through to project based bidding scripts utilising internal data. I also have experience managing bid management tools, such as Marin.

For my most up-to-date CV, please visit www.joshbrooks.me - if you wish to reach out to me, I am always available at admin@joshbrooks.me.




Career Experience

Head of Paid Search at Amigo Loans

August 2018 - April 2019


9 months at Amigo Loans, the UK's most recognised guarantor loans provider, 90%+ market share. At Amigo some of my responsibilities included:

  • Day-to-day management of the paid search accounts, leading the strategy and implementation of an annual 8-figure budget.
  • Creating forecasts and targets for the upcoming months/financial year.
  • Implementation of a data-driven attribution model.
  • Implementation of an organic search strategy.
  • Online and offline testing, including multiple journey & communication A/B tests, to increase conversion.
  • Training and managing the in-house search team.

Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)

August 2017 - August 2018


1 year at Cunard, a luxury travel cruise company and part of Carnival UK, which also includes P&O Cruises & Princess Cruises. At Cunard, my responsibilities included:

  • Managing a 6-figure annual advertising budget, including forecasting and presenting results.
  • Daily management and measurement of the paid search accounts. Including reacting to data from revenue management to increase revenue for specific trades.
  • Utilising advanced excel skills to gain insight and display data suitable for the wider business, including Tableau knowledge.
  • Transitioning project, including leading a business case, to manage paid search in-house from an agency.
  • Agency management for SEO, paid social, display, native and VoD.
  • Training and mentoring a Junior Search Marketing Executive as part of the in-housing process.
  • Completing A/B split testing projects using Monetate, a javascript overlay.












Digital Marketing Manager at Aura Gas (6 months)

November 2016 - May 2017


6 months at Aura Gas, a boiler installation and now in-house lead generation company. My main project was to build a framework to generate leads in-house, lessening the requirement for purchasing third party generated leads. Transformation in to the digital era via:

  • Paid search account strategy and implementation of campaigns.
  • Set-up of analytics to measure traffic volumes and cross-channel conversion paths.
  • Re-marketing criteria set-up from analytics implementation.
  • A/B testing across landing pages to find the key conversion factors required to improve conversion rates, unique landing pages tailored based on search terms.
  • Resulted in an overall CPA reduction of over 41%.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016


4 and a half years at Exclusive Group, a telecommunications company offering a niche service, my digital marketing experience was offered to new clients & partners of the business as part of an on boarding scheme. My responsibilities included:

  • Digital marketing consultancy for all global partners and clients, utilising my well rounded digital marketing knowledge. From reviewing digital strategies through to auditing paid accounts.
  • Using advanced excel skills to monitor and measure campaigns, suggesting optimisations.
  • General management of the website, which involved updating content via a CMS.
  • In October 2013, I was appointed as the Digital Marketing Manager.
  • Line management experience training and managing a Digital Marketing Assistant.


















Freelance Web Programmer & Paid Search Specialist

Since February 2007

   

  • Self-taught HTML/CSS coding languages with MySQL databases. Alongside an ability to read PHP & Javascript.
  • Created a fully monetised website at 14 years old, which ran for 3 years.

On my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From further learning I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords & when implementing tagging solutions.

In 2007, I completed a fully monetised text based mafia game that took around 1 year to build. This was the base of my knowledge for SEO and PPC advertising and where my huge interest for both on-site and off-site optimisations began. Alongside studying, I would design PSD's and slice them to HTML & CSS for clients. From time to time I still freelance now, which generally consists of completing audits of paid search accounts & UX recommendations.

Key Tools

  • Marin/Kenshoo Automated Bidding Tools 
  • AdWords UI & BingAds UI
  • Ensighten & Google Tag Manager
  • Google Search Console
  • SQL, Tableau, Domino & Datorama
  • EpiServer, Wordpress & Joomla
  • Hotjar, Unbounce, Monetate & Optimizely
  • Trello, Asana, Jira & Confluence
  • Google Analytics & Adobe Analytics
  • AdWords Scripts & Reading JavaScript














Education

Ringwood 6th Form

September 2009 - July 2010


I completed 1 year at Ringwood 6th form achieving 4 AS levels in Business Studies, Information Technology, Graphic Design and Psychology.

Ringwood Secondary School

September 2005 - July 2009


I regularly attended secondary school in my hometown of Ringwood. During this time, I had fantastic attendance and received 11 GCSE's out of a possible 11.

Accreditations

Certifications

I have earned a variety of accreditations from sitting exams with Google, Facebook & Bing, which must be renewed annually.