Josh M Brooks

Josh M Brooks

Driving incremental revenue through data analysis & tactical implementation over the last 7 years within digital environments.

  • Mobile: 07984 871998
  • E-mail:
  • Web:


Hello there!

My name is Josh Brooks, I am digital marketing contractor/freelancer with a unique ability to attain uplifts for commercial optimisations, in the digital world.

My digital marketing journey started with building a fully monetised website, 11 years ago, when technical SEO merely existed & when £2 was an extortionate cost per click - times have changed!

Since then, over the past 7 years working for global companies across a host of industries, I have been challenged to improve efficiencies within acquisition channels and across websites, which can be split in to two categories:

Pre-click: which involves analysing and modeling data, generally campaign and channel optimisations.
Post-click: which involves creating and measuring results of A/B tests & MVT to highlight uplift enhancing the user experience.

I have vast experience managing 8-figure annual budgets (£14m) across multiple channels, including team building / line manager experience across PPC, SEO, Social, Display, CRO, CRM, VoD and Affiliates.

For all day rate information and availability please contact me at or on 07984 871998. Feel free to view commercial achievements below:

  • Reduced final lead cost from £90 to £53 for company X, a 42% reduction, representing a £370,000 saving per 10,000 leads.
  • Increased conversion rate across one complete journey by 6% for company X, representing £6m annual revenue uplift.
  • Created and implemented an entire SEO strategy (inc on-page, technical and off-site SEO), to increase annual revenue by £1m for company X.

Career Experience

Head of Paid Search at Amigo Loans

August 2018 - April 2019

9 months at Amigo Loans, the UK's most recognised guarantor loans provider, 90%+ market share. At Amigo some of my responsibilities included:

  • Day-to-day management of the paid search accounts, leading the strategy and implementation of an annual 8-figure budget.
  • Creating forecasts and targets for the upcoming months/financial year.
  • Implementation of a data-driven attribution model.
  • Implementation of an organic search strategy.
  • Online and offline testing, including multiple journey & communication A/B tests, to increase conversion.
  • Training and managing the in-house search team.

Digital Marketing Executive (Acquisition) at Cunard (Carnival UK)

August 2017 - August 2018

1 year at Cunard, a luxury travel cruise company and part of Carnival UK, which also includes P&O Cruises & Princess Cruises. At Cunard, my responsibilities included:

  • Managing a 6-figure annual advertising budget, including forecasting and presenting results.
  • Daily management and measurement of the paid search accounts. Including reacting to data from revenue management to increase revenue for specific trades.
  • Utilising advanced excel skills to gain insight and display data suitable for the wider business, including Tableau knowledge.
  • Transitioning project, including leading a business case, to manage paid search in-house from an agency.
  • Agency management for SEO, paid social, display, native and VoD.
  • Training and mentoring a Junior Search Marketing Executive as part of the in-housing process.
  • Completing A/B split testing projects using Monetate, a javascript overlay.

Career Experience Continued

Digital Marketing Manager at Aura Gas (6 months)

November 2016 - May 2017

6 months at Aura Gas, a boiler installation and now in-house lead generation company. My main project was to build a framework to generate leads in-house, lessening the requirement for purchasing third party generated leads. Transformation in to the digital era via:

  • Paid search account strategy and implementation of campaigns.
  • Set-up of analytics to measure traffic volumes and cross-channel conversion paths.
  • Re-marketing criteria set-up from analytics implementation.
  • A/B testing across landing pages to find the key conversion factors required to improve conversion rates, unique landing pages tailored based on search terms.
  • Resulted in an overall CPA reduction of over 41%.

Digital Marketing Manager at Exclusive Group

April 2012 - October 2016

4 and a half years at Exclusive Group, a telecommunications company offering a niche service, my digital marketing experience was offered to new clients & partners of the business as part of an on boarding scheme. My responsibilities included:

  • Digital marketing consultancy for all global partners and clients, utilising my well rounded digital marketing knowledge. From reviewing digital strategies through to auditing paid accounts.
  • Using advanced excel skills to monitor and measure campaigns, suggesting optimisations.
  • General management of the website, which involved updating content via a CMS.
  • In October 2013, I was appointed as the Digital Marketing Manager.
  • Line management experience training and managing a Digital Marketing Assistant.

Career Experience Continued

Freelance Web Programmer & Paid Search Specialist

Since February 2007


  • Self-taught HTML/CSS coding languages with MySQL databases. Alongside an ability to read PHP & Javascript.
  • Created a fully monetised website at 14 years old, which ran for 3 years.

On my 14th birthday, I received a PHP & MySQL book for beginners, this taught me how to create register, login and lost password pages. From further learning I was able to read and understand code, which is beneficial when creating and/or modifying scripts in AdWords & when implementing tagging solutions.

In 2007, I completed a fully monetised text based mafia game that took around 1 year to build. This was the base of my knowledge for SEO and PPC advertising and where my huge interest for both on-site and off-site optimisations began. Alongside studying, I would design PSD's and slice them to HTML & CSS for clients.

Key Tools

  • Marin/Kenshoo Automated Bidding Tools
  • Ensighten & Google Tag Manager
  • Google Search Console
  • SQL, Tableau, Domino & Datorama
  • EpiServer, Wordpress & Joomla
  • Hotjar, Unbounce, Monetate & Optimizely
  • Trello, Asana, Jira & Confluence
  • Google Analytics & Adobe Analytics
  • AdWords Scripts utilising JavaScript